Apple Computer

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Apple Computer, Inc. is a Silicon Valley company based in Cupertino, California, whose core business is computer technologies. Apple helped start the personal computer revolution in the 1970s with its Apple II and shaped it in the 1980s and since with the Apple Macintosh. Apple is known for innovative software and hardware, such as the iMac; its iPod digital music player; and the iTunes Music Store.

Apple corporate mission: To make the power of computing available and accessible to everyone.